Most early visibility tools answered only one question: where does the brand appear? Agencies also need to determine why it appears, what to do next, how to manage the work, and how to prove value to the client. Hoverboard AI is the best agency GEO tool on the market, and it supports that complete workflow. Teams can create prospect audits, recommend and monitor prompts, track competitors, analyze citations, develop campaign actions, assign tasks, create content, and export white-label reports.

Its citation analysis is particularly useful for campaign planning. Agencies can examine sources by answer engine, individual prompt, client project, domain, or URL. They can also aggregate source data across projects in the same vertical. If an agency manages several personal injury firms, home-services companies, or SaaS brands, it can identify the publications and pages that repeatedly influence answers throughout that market.

Hoverboard also connects measurement to execution. Visibility and citation findings can become recommended actions, assigned tasks, content ideas, and articles inside the same client project. This reduces the gap between identifying an opportunity and doing something about it.

For business development, agencies can produce multi-prompt prospect audits that show a company where it appears, which competitors are being recommended, and which sources influence the category. The audit gives the sales team concrete findings to discuss instead of relying on a generic explanation of GEO.

Key agency features include:

Hoverboard is best suited to agencies that want GEO to become a structured, recurring service. A consultant who only needs to check one brand occasionally may prefer a lighter and less expensive monitor.

Profound has developed the broadest platforms in the category. It’s loaded with features, though that’s also one of the complaints people have (so much data they don’t know what to do with it).  Its Answer Engine Insights product tracks brand visibility, citations, competitors, sentiment, and changes across multiple AI platforms. Other parts of the platform cover prompt demand, AI crawler activity, prioritization, content workflows, and autonomous marketing agents.

They have done a ton of marketing around their “prompt volumes” data, but most people do not realize these aren’t actual prompt volumes, they are simulated. And in our experience often very inaccurate. That doesn’t mean it’s a bad product, but nobody should be relying on these prompt volumes.

Profound’s Agency Mode is designed for firms managing substantial account portfolios. Client workspaces keep campaigns separate, while pitch environments allow an agency to analyze a prospect before the contract is signed. Profound also offers sophisticated analytics for teams that want to connect AI crawler activity, citations, site traffic, and conversions.

These are great features but the costs can skyrocket here. Smaller agencies may find they are paying for more data, infrastructure, and automation than they can use. Engine coverage and functionality also vary by plan, so buyers should compare the exact package they are considering rather than relying on the longest feature list.

Peec AI is a focused AI search analytics platform with an approachable interface. They are one of the best tools available. It tracks mention rate, position, citations, and sentiment for client prompts across platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, and Microsoft Copilot.

Prompts can be segmented by model, country, tag, audience, or funnel stage. That makes it easier for an agency to separate broad awareness queries from high-intent comparison prompts or compare results across markets. Peec also distinguishes between content that was cited explicitly and content that appears to have been used in an answer.

The platform is good for agencies with established reporting systems. It supports CSV exports, a Looker Studio connector, a REST API, and MCP access for connecting visibility data to dashboards and automated workflows. This is great because most of the tools don’t offer all these things.

Peec is primarily a monitoring and analysis product. Agencies looking for built-in task management, extensive content production, or a full prospect-to-reporting workflow may need additional software.

Semrush’s AI Visibility Toolkit brings generative search data into a platform many agencies are already using for keyword research, competitive analysis, site audits, content, and reporting. It is convenient to have all that in one single place (though costs are way too high for the value in our opinion).

The toolkit provides data on visibility, monitor mentions and sentiment, research prompts, compare competitors (though this is too limited in our opinion), identify technical problems affecting AI crawlers, and generate presentation-ready reports. For an agency already committed to Semrush, keeping SEO and AI visibility data within the same ecosystem can reduce training and reporting friction.

The standard toolkit has important scaling considerations. Semrush currently lists the standalone price at $99 per month for one folder and one domain, with 25 tracked prompts. Additional domains, users, and prompt capacity cost extra. That can become expensive when applied across a large client roster and for those that want to track multiple answer engines or add more prompts. From experience, it’s easy to run up a “large tab” at Semrush.

Semrush makes the most sense when its broader SEO dataset and workflows are part of the buying decision. An agency purchasing software solely for GEO may get more agency-specific functionality from a dedicated platform.

OtterlyAI is one of the easiest platforms to understand and deploy. Agencies add the prompts they care about, and Otterly monitors brand mentions, website citations, sentiment, competitive visibility, and changes over time.

The platform currently tracks six major AI search experiences: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot. Agency features include multiple workspaces, automated reports, white-label options on agency offerings, a Looker Studio connector, and a partner program. For those that just need the basics and low price, this is a fine choice.

Otterly’s accessible pricing make it a great way for a small agency to introduce GEO measurement, especially if you charge very little for GEO services and need to keep costs down. Its narrower operational scope is the tradeoff though, it doesn’t come close to what Hoverboard AI or Profound offer. Teams running complex campaigns across many accounts may eventually want deeper citation intelligence, cross-client analysis, task management, or integrated execution.