Our ideal Facebook Media Buyer is organized with HIGH attention to detail. Additionally, they are analytical, comfortable with numbers, and a great problem solver. They thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. This position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving.
What you will be spending your time doing…
- Creating and launching ad campaigns.
- Setting up a reporting dashboard.
- Ensure funnels are working and set up correctly and are ready for traffic.
- Optimizing and split testing.
- Tasking out different components of a campaign such as images and copy to the creative team.
- Optimizing campaigns for the lowest possible cost per result and overall positive ROI daily.
- Following up with client communication, questions, and concerns in a timely manner.
- Staying on top of new techniques, strategies, and changes to test for better client results and campaign successes.
- Proactively developing and optimizing creative strategies to consistently drive high-quality leads, traffic, and visibility.
What you bring to the table…
- 2+ years of paid FB Ads Management experience.
- A deep understanding of webinar & opt-in funnels.
- The ability to develop and maintain a complete knowledge of FB tools for building campaigns, audiences, conversion tracking, and other tools used in delivering results for customers.
- A complete understanding of all available numbers in FB Ads Manager dashboard.
- A mastery of interpreting numbers as it relates to real-world traffic flows in a campaign.
- The ability to spot problems in a campaign.
About 1Point21 Interactive
At 1Point 21, we get things done, but have a lot of fun doing it! We’ve worked hard to cultivate and maintain an awesome company culture that our team can be proud of. With office dog days, organized sports, catered lunches, team and social events, and an overused ping-pong table, we firmly believe that investing in happiness pays significant dividends. Apply now and join the team!