Job Description
The Senior Paid Search Associate is responsible for administering and helping to manage paid media strategies for clients, with a focus on Google Ads. This position is a client facing role and you will be dealing directly with clients. In this position, you’ll need to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Responsibilities
- Perform daily account management of accounts on Google Ads and other paid platforms for a variety of clients
- Analyze performance analytics; monitor budget pacing and performance trend changes
- Provide effective and creative ad copy
- Create landing page copy
- Develop strategies to improve performance across all paid campaigns
- Experience identifying testing opportunities and implementing experiments
- Research and build targeted and effective keyword lists (including negatives)
- Research and build targeted keyword and audience segments
- Stay on top of industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Be a team player, helping diagnose roadblocks and finding solutions for the dept
- Assist in process innovation, documentation and training resource development
Desired Experience & Skills
- 3+ years paid search experience
- Familiar with paid social ads and other paid promotion channels
- Good organizational skills with the ability to prioritize time and workload efficiently
- Great attention to detail & exceptionally strong with numbers & analysis
- Ability to communicate effectively and tactfully with clients and internal team
- Creative and self-motivated
- Excellent written and verbal skills
- Ability to multi-task, prioritize, organize, and communicate effectively
- Google & Microsoft Ads Certifications or equivalent experience
- Team player
- Lead gen experience a big plus
Company Perks
- Remote or Hybrid Positions (San Diego team comes in 1x a week)
- Amazing work/life balance
- Performance Bonuses
- Amazing company culture
- Work with a great team of people!
- Full benefits package including medical, vision, dental and 401K match