Twitter Analysis: The Motherf*cking Super Bowl

Who gives a f*ck about the Super Bowl? Well, it’s safe to say that A LOT of people do.

An estimated 101.1 million people watched the game this year and advertisers paid $7 million to access those eyeballs.  But what did people say about the actual game?  And, obviously more importantly, how naughty was their language?

We collected 150,088 tweets during the game that mentioned the Super Bowl, the Rams, or the …

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Google Trends Analysis: Search Interest in Cocktails

The International Bartender’s Association (IBA) recognizes 77 “official” cocktails, from the classic martini to the trendy Aperol spritz. Here at 1point21 Interactive, we wondered if there were noticeable trends in when and where people are interested in these cocktails.

To do this, we selected some of the 77 IBA official cocktails, plus a few of our own favorites, and ran them from Google Trends. Although Google does not share the raw …

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What 48,348 Drunk Driving Fatalities Looks Like

We were recently working on an analysis of NHTSA FARS data for a client. We figured since we have this data, why not make a map with it. So here we see 43,494 fatal crashes that resulted in 48,348 deaths between the years 2015 and 2019. You can hover and zoom in to any part of the map to take a closer look and see the fatal crashes anywhere in …

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Los Angeles Pedestrian Accident Study

Analyzing motor vehicle collision data is a staple of our work.  When a client in Los Angeles expressed interest in working with us, we decided to take aim at the issue of pedestrian safety.  Using the freshest available California crash data (nearly 500,000 crashes in total), we isolated all crashes involving pedestrians in Los Angeles County.

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Coping During COVID-19: Free SEO Tools & Resources

If you’re finding that you have too much time on your hands lately, you’re not alone. Luckily, through the amazing efforts of our SEO community, we have found a way to come together and learn from one another during these uncertain times.

Staying home doesn’t have to be boring, in fact, it’s the perfect time to sharpen up those SEO skills. Here is a roundup of some of the free resources …

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Great Scott! Check Out Our New Mural!


We’ve finally settled into our new office, but in doing so, we were presented with a unique problem: too many plain, empty, blindingly white walls. But in true 1Point21 fashion, we’ve taken a problem and turned it into an opportunity.

Our solution came in the form of insanely talented artist and painter, Thomas “Detour” Evans. The Denver-based, MBA-turned-artist immediately stood out to us for his use of vibrant colors to create …

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Guetzli Image Compressor Test

Following Google’s announcement of Guetzli (“cookie” in Swiss German), a horde of online publications rushed to regurgitate the tech giant’s news of high quality JPEG images with reduced file sizes.  Guetzli is Google’s new algorithm to encode JPEG high quality images reduces them by a whopping 35% over current methods.  Let’s face it, we all want to deliver content quickly but not at the price of using low quality images. Here …

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NFL Stadium Costs to Taxpayers

Which NFL stadiums cost taxpayers the most?

The circle sizes in the chart below represent the taxpayer cost to build the stadium. The larger the circle, the larger the amount paid by paxpayers.

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1POINT21 gives back donates blankets to rescue dogs

Want to know what one of the great things about working here at 1POINT21 is? Getting to work with a team of people that really do care about others. Whether its our fellow employees, people in need or even animals, our team does what it can to help out whenever we can. Recently, we organized an effort to donate blankets to rescue dogs. It may not sound like much, but I …

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1POINT21 walks for MS


You know what sucks? Multiple Sclerosis. With no known cure, MS is a degenerative autoimmune disease that is both debilitating and frightening for those who have it and their loved ones. 1point21 Interactive, a visual content division of Highrank Websites, wanted to fight back by participating in the Walk MS event …

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