Twitter Analysis: The Motherf*cking Super Bowl

Who gives a f*ck about the Super Bowl? Well, it’s safe to say that A LOT of people do.

An estimated 101.1 million people watched the game this year and advertisers paid $7 million to access those eyeballs.  But what did people say about the actual game?  And, obviously more importantly, how naughty was their language?

We collected 150,088 tweets during the game that mentioned the Super Bowl, the Rams, or the …

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Google Trends Analysis: Search Interest in Cocktails

The International Bartender’s Association (IBA) recognizes 77 “official” cocktails, from the classic martini to the trendy Aperol spritz. Here at 1point21 Interactive, we wondered if there were noticeable trends in when and where people are interested in these cocktails.

To do this, we selected some of the 77 IBA official cocktails, plus a few of our own favorites, and ran them from Google Trends. Although Google does not share the raw …

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What 48,348 Drunk Driving Fatalities Looks Like

We were recently working on an analysis of NHTSA FARS data for a client. We figured since we have this data, why not make a map with it. So here we see 43,494 fatal crashes that resulted in 48,348 deaths between the years 2015 and 2019. You can hover and zoom in to any part of the map to take a closer look and see the fatal crashes anywhere in …

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Los Angeles Pedestrian Accident Study

Analyzing motor vehicle collision data is a staple of our work.  When a client in Los Angeles expressed interest in working with us, we decided to take aim at the issue of pedestrian safety.  Using the freshest available California crash data (nearly 500,000 crashes in total), we isolated all crashes involving pedestrians in Los Angeles County.

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NFL Stadium Costs to Taxpayers

Which NFL stadiums cost taxpayers the most?

The circle sizes in the chart below represent the taxpayer cost to build the stadium. The larger the circle, the larger the amount paid by paxpayers.

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